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Colour confidence, wherever you shop

Wear colours you love.
Choose them thoughtfully.

Mindfully Fashionable brings seasonal colour analysis closer to the clothes you're considering — so you can explore shades, understand your palette and shop with more intention.

Why colour analysis matters

More than a colour label.

Explore the benefits of a more considered approach to colour — and the simple steps behind Mindfully Fashionable’s indicative colour estimates.

Explore Mindfully Fashionable

Make colour work for you.

Whether you're learning to recognise a palette or considering your next purchase, there's a way to explore.

01 · Learn

How it Works

See how the colour classifier uses hue, saturation and lightness to estimate a seasonal label, including its thresholds and limitations.

Explore why this matters →
02 · Practise

Colour Quiz

Think you know your seasons? Test your eye with a series of colour swatches and guess which palette each belongs to.

Play the colour quiz →
03 · Test

Web App

Try colour analysis from your phone by uploading an image and selecting a shade.

Explore the web app →
04 · Take Online

Chrome Extension

Sample colours from clothing images as you shop online, and explore an indicative seasonal colour label.

Explore the extension →
05 · Take Offline

Palette Cards

Discover our concept for slim, transparent seasonal colour cards designed to sit behind a clear phone case.

Visit the shop →